Learn how to use China’s social media platforms and connect with China in your own time from the convenience of your own home, a cafe, or wherever you have good Wifi. Even if you don’t speak Chinese, you can easily learn about China’s digital world and prepare yourself to get connected to 700 million people. This course is designed to give you some basic tools to start your China online journey and get connected.
Session 1 – China’s digital landscape, changes and current trends
Session 2 – E-Commerce in China & the role of social media.
Session 3 – Finding you China channel mix: WeChat, DingTalk, WeiBo, video, live streaming, blogging, and file sharing and more (it changes all the time in China!)
Session 4 – China Content and hashtags
Session 5 – Managing your content when you can’t speak Chinese